About us

J-Collabo, a NY State 501(c)3 non-profit organization, and BBFL Sustainable LLC, a joint venture company to be established by multiple Japanese and U.S. companies, launched the “Brooklyn Beauty/Fashion Labo(BBFL),” a Japan-U.S. cultural exchange laboratory in Park Slope, Brooklyn, in June 21st,2024.

Brooklyn is where many artists have moved to create a unique culture. BBFL’s mission is to create a sustainable and creative community inspired by the way of life and thinking of the people who live in Brooklyn. BBFL creates a platform as a bridge between Brooklyn, Japan, and the world.

The 25,000 sqft facility (Basement, 1st~3rd floor, Rooftop) includes an art gallery, cafe, grocery, hair/nail/facial/ eye lash salon, upcycle store, and local product showroom. The store proposes a total lifestyle based on the concept of “Bridging Cultures, Unveiling Creativity” A series of Japan-U.S. hybrid products also are developed and introduced to the world. In addition, various programs and events are planned to nurture the next generation.

The following 35 companies, beauty, fashion, food and other manufacturers, as well as companies and educational institutions in various fields etc., will support J-Collaborative and join BBFL Sustainable LLC. They will plan programs and events to promote various Japan-US cultural exchanges and foster future generations.